Here are six great tips for newsletter publishers courtesy of the legendary Reggie Brady (www.reggiebrady.com) @rbinCT from the most recent Target Marketing magazine www.targetmarketing.com @TargetMktg:
• Use a snippet at the top of your emails to highlight additional topics not covered in the subject line.
• If you have a table of contents, use anchor links so readers can easily click to the article of interest.
• Check your width. With so many people reading emails on a mobile device, you want your content to be accessible. Keep your width as close as 500 pixels as possible.
• If you use columns, make sure the important information is in the larger left-hand column. Some mobile devices will only show the upper right-hand part of the screen.
• More than 40 percent of emails are read on a mobile device; therefore, you need to rethink font sizes. Headlines should be a font size of 22 and body copy should have a minimum font size of 13 to ensure certain browsers will not resize your copy. Any call-to-action buttons should be 29 x 44 pixels with 10-pixel padding.
• Sharing is important! Friends and colleagues are influencers. With newsletters, it is likely that you want to include sharing icons after each article to maximize exposure
Here's a link to the full article:
http://www.targetmarketingmag.com/article/how-e-newsletters-enhance-your-communication-strategy/1
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