5 magnetic headline types and 3 headline writing tips

Here's yet another winner from this month's Target Marketing magazine, authored by Joy Gendusa (www.poscardmania.com): 
 
Joy cites 5 types 5 Types of Magnetic Headlines that draw readers in:

• Type 1: Best/worst.  "The 3 Best Ways to Treat Damaged Hair" or "The 7 Worst Home Decorating Choices You Can Make."

 

• Type 2: How-to.  "How to Plant Your Own Garden," "How to Clean Your Own Jewelry at Home," etc. .

 

• Type 3: Fact vs. fiction/truth vs. lies.  "4 Things Your Mortgage Lender Won't Tell You." .

 

• Type 4: Dangling carrot. "3 Fast Ways to Turn a One-Pack into a Six-Pack.", "5 Best Purchases for HUGE Cash Flow." 

• Type 5: Danger-avoidance.  "Is Disaster Lurking Beneath Your Home?"

 
She adds 3 headline writing tips
 

• Use numbers: "5 Ways to ..." or "3 Steps to ...".

 

• Use engaging words like "supercharge," "outrageous" or "exciting" judiciously.

 

• Use pop culture references.

Read the entire article here:

http://www.targetmarketingmag.com/article/5-formulas-pull-traffic-3-tips-write-headlines-allure#