Physician referrals are top source for patient visits to pharma Web sites

The most striking stat in this interesting Makovsky infographic about healthcare internet searches is that physician referrals are the top source of pharma Web site patient traffic.

That's an excellent reason for pharma companies to promote their Web sites to physicans via email.
Such emails should encourage physicians to refer patients to pharma Web sites, as they are excellent patient education resources.

Of course it is incumbent upon pharma companies to make sure their Web sites are indeed superb, objective resources for patients seeking information about a disease states and drugs.