10 fundamental, universe-defining communication truths from Roger D'Aprix

I never heard of Roger D'Aprix until this morning. But now I'd like to meet him. Because he is a sage wise man, with over 50 years of experience in communications. Imagine that: 50 years. In these days when seniority and experience seem to be considered liabilities, it is refreshing that Ragan Communications saw fit to share the wisdom of a lifetime in a post entitled  "10 fundamental communication truths and their solutions"

It is a great read, but I'll share my favorite insights (the ones I tweeted @tjpnugent).

• Stop being bedazzled by the newest technical delivery platforms. They’re just transports. It’s the cargo that counts;
• Get over fear of measurement. Correlations are as persuasive as you can get. Cause-and-effect of success is almost never clear;
• Become a perpetual learner and change expert;
• Understand that only outcomes count; the rest is mere activity.

Wisdom is rare and must be treasured, and often translates into simple common sense. In Roger, it is abundant.