PM360 published the results of a poll of a small sample of physician's views on the Sunshine Act. If the findings are representative of the physician population, there are some implications for CME marketers.
30% of respondents were afraid that erroneous data about industry involvement would be published, and 30% said they will be forced to stop attending industry sponsored CME to avoid being perceived as biased.
CME marketers who don't have any reportable industry sponsorship should include that fact in their promotions to reassure these physicians.
